Men’s Care

//Men's Care

Opportunity in the Beauty-Healthcare Cross-Category

The separation between cosmetic, skin and hair categories is dissipating as health and preventative measures are becoming top of mind for consumers.  Daily protection from pollution, cosmetic touches in treatment products to heal skin ailments and provide complete abrasion coverage are some examples of preventive measures consumers look for. Some applications that address these claims include general purpose [...]

Hair Styling Taking Over 2017

Pump Up the Volume Ultra-voluminous hair and endless curls and waves are envy-inducing hair trends moving from 2016 to 2017 as modern twists on traditional styles. 54% of US consumers use styling products(1) A sweep to one side, and a pile of perfectly layered spirals will raise the volume over the [...]

By | 2017-06-16T13:01:38+00:00 January 24th, 2017|Hair Care, Men's Care, Trends|0 Comments

Do You Dry Shampoo?

Do You Dry Shampoo? Dry Shampoos continue to crash the daily shampoo-and-repeat party. According to Mintel, regular shampoo usage has seen a slight decline, as 85% (2016) of those polled indicated they wash their hair less, compared to 89% just a year earlier (2015).  In addition to just washing their hair less frequently, consumers are [...]

By | 2017-08-14T11:04:11+00:00 September 22nd, 2016|Beauty Care, Hair Care, Men's Care, Trends|0 Comments