MEN’S GROOMING BY THE NUMBERS
- In 2016 US men’s grooming grew 5% to reach sales of $8.9 billion
- Men’s skin care posted the highest growth (10%, $312 million), driven by brands diversifying beyond men’s shaving
- Men’s hair care also had a strong performance in 2016 (8% growth, $1.0 billion), driven by strong demand for beard care products, including balms and oils
The US will be the third biggest contributor to global growth of Men’s Skin Care, adding around $70 million by 2019
American men continue to shape up market trends and economic opportunity. Men want to embrace effortless handsomeness to make their lives more rewarding but also easier. Think about this, 51% of American men want to try a new Personal Care product. However, product adoption is still a challenge, so what can change?
- American men will be more likely to add an extra step to their routine if it offers a solution to a specific skin health concern.
- Addressing the differences between male and female skin through problem-solving product concepts that are true to men’s lifestyles and what they like.
- Developing innovative applications that can entice the male consumer in new ways.
American men continue to shape upmarket trends and economic opportunity
THE TREND FOR MEN’S FACIAL HAIR LEADS TO NEW ROUTINES AND PRODUCT USAGE
MULTICULTURAL INFLUENCES DRIVING OPPORTUNITY FOR NEW PRODUCT DEVELOPMENT
Korean beauty and the evolving health & wellness convergence are driving new possibilities
HAIR LOSS, THINNING HAIR, SCALP CARE
- Folistim 2 (Extract blend): Stimulates the hair follicles and consequently accelerates hair growth.
- Bio-Dandrax Plex (Extract blend): Controls dandruff, conditions and strengthens the hair.
- TEGO® Cosmo C 100 (Creatine): Vitalizes and strengthens the hair. Improves volume and feel of damaged hair and smoothes the hair cuticle.
- SPHINGONY® (Sphingonine): Effectively improves the appearance of hair quality. Promotes a healthy scalp, resulting in the appearance of voluminous hair. It also provides an improvement in eyelash length plus volume and triggers the dramatic expression in your eyes.
- TEGO® Feel C 10: Absorbs human sebum and provides a mattifying effect and is a natural cellulose from sustainable European forestry.
BEARD CARE: STYLING & CONTROL, NOURISHING FACIAL HAIR AND SKIN
- DUROSOFT SF (INCI: Polyglyceryl-4 Oleate): Sustainable emulsifier.
- Ginseng and Ginkgo Biloba Cucumber (Holistically balanced botanical extracts): Natural solutions, ideal for dry skin and after shaving products
- TEGO® Pep 4-Comfort: Reduces redness in the irritated skin, prevents the burning feeling and reduces skin reactions. Regularly shaved skin areas are prone to formation of redness, irritations, and discomfort. 4% TEGO® Pep 4-Comfort visibly supports skin soothing and calming.
FORMULATING MEN’S ANTI-AGING & SKIN CARE PRODUCTS
REJUVENATION OF AGED CELLS, SKIN ELASTICITY:
- HyaCare® Filler CL: It acts as a topical dermal filler, quickly reducing the appearance of wrinkles after application.
- TEGO® Cosmo C 100 (Creatine): Provides revitalization of cell energy metabolism, it supports skin protection and delivers moisturizing properties.
- BRB SG 116 (Cyclopentasiloxane (and) Dimethicone/Vinyl Dimethicone Crosspolymer): a cross-linked silicone elastomer gel dispersed in cyclopentasiloxane that provides luxurious feel as well as improving formula stability by acting as a thickening agent.
COOLING SENSORIAL ENHANCERS
- TEGOSOFT® SH (StearylHeptanoate): Emollient which melts at body temperature. Gives a silky, but non-oily skin feel. Especially suitable for skin care products.
- Natural Beard Oil
- Power Moisture Balm for Men featuring TEGO Cosmo C 100
- 2 in 1 Pure Performance Shampoo for Men with TEGO Cosmo C 100
- Cooling After Sun Gel with TEGO Soft SH and TEGO Cosmo C 100
- 3 in 1 Whole Body Clean & Shave Shower Gel for Men with TEGO Cosmo C 100
- Sun Cream with broad-spectrum UV protection SPF 10 featuring TEGO Cosmo C 100
- 5-in-1 All Purpose Men’s Wash with Miracare® LSC-346