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Amanda Berg

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So far amanda.berg has created 12 blog entries.

Tap into What Sustainability Means for your Customers

As each person is unique, so is what is important to them, especially in regards to the environmental impact of the consumer goods they purchase. Consumers are seeking full transparency from beauty companies on their sourcing methods, production, ingredients, and overall sustainability practices. As 47% feel the most important in purchasing a product is that [...]

2019-11-01T10:19:43-05:0031st October 2019|

The Environmental and Economical Appeal of Energy Consumption

Connect with consumers on both a cost and eco-conscious level with Energy Consumption Products that allow for saving of energy are advantageous both environmentally and economically for yourself and your consumer, and as consumers are looking for ways to conserve the planet's resources and reducing energy waste, make this part of your story through our [...]

2019-11-06T10:00:05-05:0031st October 2019|

Promoting Partnerships with the Communities who Provide our Natural Ingredients

Ethical practices are among the top concerns for today's beauty consumers. Show your support through Socioeconomic Partnerships Just as in depleting the resources of the earth as a whole, we have come to realize that often when we remove these ingredients from communities we deplete the resources and often the economic opportunities of these impoverished [...]

2019-10-31T17:35:26-05:0031st October 2019|

High Waste is of High Concern to Consumers

Changing the way you formulate can aid in consumer concerns for the products their purchasing and their impact on: Waste Reduction Single-use packaging and excessive plastic use are making consumers rethink the products they buy, this applies to pretty much everything from bottled water, to household items, and of course beauty products. With this, consumers [...]

2019-10-31T17:21:12-05:0031st October 2019|

What Water Conservation Actually Means to Consumers

Water is Earths greatest and most essential resource, let us show you why people are paying attention to: Water Conservation 90% of US consumers believe it is important to take concrete steps to reduce environmental impact when it comes to reducing water usage. This comes two-fold. First in the household, and second by manufacturers. Creating [...]

2019-10-31T17:06:55-05:0031st October 2019|

Natural Ingredient Sourcing and Ways to Achieve It

One of the ways to add sustainability to your brand story is through: Natural Ingredient Sourcing Not only are consumers paying attention to what is safe for them to use, but also what is safe for the environment relative to mitigating depletion of resources. This is the reason for the increased importance of sustainable label [...]

2019-10-31T16:57:38-05:0031st October 2019|

A Natural Shift for Oral Care

Natural and Free-From are the Newer Oral Care Norms With consumers looking to make a shift towards more natural formulations that are effective and safe, the trend towards using botanical extracts in oral care in the US has risen to 46.9%  up from only 23% in 2017. Additionally, all-natural claims have risen to 61.5% in [...]

2019-07-24T16:52:26-05:0016th July 2019|

Men’s Grooming Formulation Solutions that Tap into what Men Really Want!

Men's Toiletries will grow 27.3% in the US through 2020, but what do men say about grooming? Our marketing team has kept track of the evolution of the men's grooming market; yet, we wanted to learn more about true male consumer attitudes towards grooming and influencers, so we thought, why not asking them directly? This consumer fieldwork was very [...]

2019-07-26T10:17:51-05:009th August 2018|

Ethnic Hair Care Market Trends and Formulation Solutions

  Ethnic Hair Care Market from Azelis Americas Market Opportunity for Scalp Treatments and Lightweight Hair Oils Consistent with their high engagement in the haircare category, Black hair care users report above-average interest in many new products such as scalp treatments (69%), lightweight hair oils (63%) and hair fragrance (56%). Ethnic Hair Care Market : Solutions for Hair [...]

2019-07-26T10:24:07-05:001st August 2018|

Advancements in Hair Care Ingredient Solutions and Market Opportunities

    The migration of color cosmetics and skin care claims and technologies into hair care has become the basis to offer consumers hair care products with added-value benefits focused on caring and protecting the hair. This trend represents an important shift in the industry to boost value sales in a market that has long ago [...]

2019-11-14T11:00:58-05:0017th August 2016|