Amanda Berg

About amanda.berg

This author has not yet filled in any details.
So far amanda.berg has created 9 blog entries.

Promoting Partnerships with the Communities who Provide our Natural Ingredients

Ethical practices are among the top concerns for today's beauty consumers. Show your support through: Socioeconomic Partnerships Just as in depleting the resources of the earth as a whole, we have come to realize that when we remove these ingredients from communities, we not only deplete the resources but often the economic opportunities of these [...]

2021-02-19T14:49:51-05:0019th February 2021|

Maskne: The Impact of Constant Contact

"Maskne": The irritation and acne caused by the friction and continuous wear of a face covering, such as a Mask. This single word has become a condition of the pandemic, and a breakout search term on Google since the beginning of May. No pun intended. People everywhere are looking for ways to not only treat, but also prevent the effects [...]

2021-03-16T11:26:47-04:0030th November 2020|

Don’t Sweat the AP/DEO Market

There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating. US Deodorants are dominated by sticks and [...]

2020-12-03T10:56:52-05:0013th August 2020|

Tap into What Sustainability Means for your Customers

As each person is unique, so is what is important to them, especially in regards to the environmental impact of the consumer goods they purchase. Consumers are seeking full transparency from beauty companies on their sourcing methods, production, ingredients, and overall sustainability practices. As 47% feel the most important in purchasing a product is that [...]

2020-12-03T11:03:42-05:0031st October 2019|

The Environmental and Economical Appeal of Energy Consumption

Connect with consumers on both a cost and eco-conscious level with Energy Consumption Products that allow for saving of energy are advantageous both environmentally and economically for yourself and your consumer, and as consumers are looking for ways to conserve the planet's resources and reducing energy waste, make this part of your story through our [...]

2019-11-06T10:00:05-05:0031st October 2019|

High Waste is of High Concern to Consumers

Changing the way you formulate can aid in consumer concerns for the products their purchasing and their impact on: Waste Reduction Single-use packaging and excessive plastic use are making consumers rethink the products they buy, this applies to pretty much everything from bottled water, to household items, and of course beauty products. With this, consumers [...]

2019-11-25T17:52:59-05:0031st October 2019|

What Water Conservation Actually Means to Consumers

Water is Earths greatest and most essential resource, let us show you why people are paying attention to: Water Conservation 90% of US consumers believe it is important to take concrete steps to reduce environmental impact when it comes to reducing water usage. This comes two-fold. First in the household, and second by manufacturers. Creating [...]

2019-11-25T17:52:59-05:0031st October 2019|

Natural Ingredient Sourcing and Ways to Achieve It

One of the ways to add sustainability to your brand story is through: Natural Ingredient Sourcing Not only are consumers paying attention to what is safe for them to use, but also what is safe for the environment relative to mitigating depletion of resources. This is the reason for the increased importance of sustainable label [...]

2020-02-04T15:47:44-05:0031st October 2019|

A Natural Shift for Oral Care

Natural and Free-From are the Newer Oral Care Norms With consumers looking to make a shift towards more natural formulations that are effective and safe, the trend towards using botanical extracts in oral care in the US has risen to 46.9%  up from only 23% in 2017. Additionally, all-natural claims have risen to 61.5% in [...]

2020-12-03T12:06:30-05:0016th July 2019|
This website uses cookies to ensure you get the best experience on our website. By clicking anywhere on our website you will accept our cookie policy. Accept Cookies