Paul Zayas

About Paul Zayas

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So far Paul Zayas has created 5 blog entries.

Do You Dry Shampoo?

Dry Shampoos continue to crash the daily shampoo-and-repeat party.  Dry shampoos' slow rise to fame is attributed to an adjustment in their marketing message. Starting in 2006, dry shampoos focused on ease of use and UV protection. Now they are positioned as time savers, styling aids and tout free-from claims. Don't expect this rise [...]

2019-11-25T17:52:59-05:0020th November 2018|

Sustainability Solutions for the US West Coast Market

Video Featuring Sustainable Ingredients for the West Coast Market Want to learn more about Sustainability?   SUSTAINABLE FORMULATION SOLUTIONS  ISOLAN® GPS: A PEG-free emulsifier based on vegetable raw materials; it has excellent emulsion stabilization properties even at low concentrations. TEGO® Care PSC 3: A natural, non-ionic, PEG-free and cost-efficient O/W emulsifier suitable for all types of [...]

2019-11-25T17:53:04-05:006th September 2017|

The Sustainability Product Story Consumers Want

Consumers look for products with a sustainability story. The more a product can relate to consumers' lifestyles, the better. We want to feel a connection between ourselves and the companies & brands we choose to bring into our lives. We all know corporations have to first satisfy their true customer – investors. Thankfully, major corporations are [...]

2020-08-03T14:15:12-04:006th September 2017|

Innovative Solutions

Your Next Starter Formulation Awaits! Color Care UV Shield Hair Conditioner Conditioners that claim to provide UV protection have seen a dramatic increase in launches from the previous year (18 launches in 2015 versus 32 so far in 2016). With more consumers making their way to salons, it is extremely important that they purchase conditioners that will [...]

2019-11-25T17:53:05-05:0020th March 2017|

Opportunity in the Beauty-Healthcare Cross-Category

The separation between cosmetic, skin and hair categories is dissipating as health and preventative measures are becoming top of mind for consumers.  Daily protection from pollution, cosmetic touches in treatment products to heal skin ailments and provide complete abrasion coverage are some examples of preventive measures consumers look for. Some applications that address these claims include general purpose [...]

2019-11-25T17:53:05-05:0025th January 2017|
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