Who Says Shampoo Can’t Rock?
Shampoo bars that help to reduce waste and water usage, and that offer a new hair cleansing experience are starting to raise consumer interest. We have what you need to create exciting shampoo bar products, let’s start here:
WOW Visual Appeal: Piece of Nature
Responsibly sourced in collaboration with growers, Piece of Nature’s petals, flowers and leaves will differentiate your shampoo bar for both, their visual appeal and delivered benefits in formulation. Think of rose petals with anti-aging and hydrating benefits, and that are hand sorted and harvested in Iran, a Marketing story your consumers would want to know about!
3. Hair Care Active Plant Cell: HealthyShine Lilac
Born from the lilac shoot, which despite its small size it can live for up to 40 years, this nature loving ingredient has a multifunctional effect, acting on all three parts of the hair: The root, the scalp and shaft. It reduces inflammation and irritation of the scalp, reduces the formation of free radicals (including after exposure to UVB), and restores hair shine.
4. Natural Foamer and Co-Emulsifier: Andean Q Ultra
Purified Quillaja Saponaria Extract from the Chilean Soap Bark Tree. Biomass from Desert King’s Quillaja plantations and native forests reduces the destruction of trees, while ensuring the same quality products and a constant supply of Quillaja for years to come. Marketing claims about sustainable harvesting will surely make your product attractive the large group of consumers who care about the environment.
What’s on the Market?
Shampoo bars’ product positioning and benefits:
- Long-lasting: Claimed to last between 60 and 80 uses.
- Biodegradable packaging or packaging-free: Less waste
- Can be multi-use for hair and body: Appealing to the Men’s grooming market
- Good for active, on-the-go lifestyles: No spills!
Bar None - Hydrating Shampoo Bar
Claims: Vegan, condition and hydrate the hair, cruelty-free, zero-waste, easy to useLush - #Be Cruelty-Free Shampoo Bar
Claims: Soothe irritated scalp, make hair shiny and soft, no animal testingIngredients
Sodium Lauryl Sulfate Nettle and Peppermint Infusion (Urtica dioica, Mentha piperita) Fragrance, Eugenol Glycerine Nettle Absolute (Urtica urns), Rosemary Absolute (Rosmarinus Officials), Clove Bud Oil (Eugenia Caryophyllus), Cinnamon Leaf Oil (Cinnamomum Zeylanicum), Cinnamon Cinnamyl, Alcohol Benzyl Benzoate, Limonene, Linalool Red 30
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