The North American sun care market is experiencing unprecedented growth, yet consumer confusion about chemical ingredients has never been higher. As formulators and brands navigate an increasingly complex landscape of FDA regulations, Health Canada guidelines, and shifting consumer preferences, understanding what drives purchase decisions has become critical for success. ⬇️ Jump to [...]
In the ever-evolving realm of high-end cosmetics, ceramides stand out as pivotal ingredients—known for their deep-rooted role in maintaining healthy skin and scalp. These lipid molecules are fundamental to the skin's barrier function, delivering hydration, resilience, and rejuvenation. But the conversation around ceramides is shifting. Once confined to classic moisturizers, today’s ceramides are being [...]
As colder temperatures begin to set in across the climates, we know the skin is heavily impacted. Skin uses the moisture in the air to hydrate itself, amongst other internal measures, the problem arises as colder air has a lower capacity to hold moisture. This dryness leads to issues like cracking, itchiness, chapping, and redness. [...]
Inclusion feels like a simple principal, we are taught in fact at an early age, but somewhere along the line people tend to move from acceptance to indifference. With America’s ever-changing demographics and self-expression, the landscape of personal care is quickly changing and with greater reason more personal than ever. The discussion around Inclusionary beauty [...]
The global population is becoming increasingly more aware of the effect of greenhouse gases, and moreover the sources of these gases. In an overall stance to become more environmentally conscious through responsible consumption, consumers are looking at producers to improve what is available to them. As beauty products are mostly daily use, there is potential [...]
Ethical practices are among the top concerns for today's beauty consumers. Show your support through: Socioeconomic Partnerships Just as in depleting the resources of the earth as a whole, we have come to realize that when we remove these ingredients from communities, we not only deplete the resources but often the economic opportunities of [...]
"Maskne": The irritation and acne caused by the friction and continuous wear of a face covering, such as a Mask. This single word has become a condition of the pandemic, and a breakout search term on Google since the beginning of May. No pun intended. People everywhere are looking for ways to not only treat, but also prevent the effects [...]
There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating. US Deodorants are dominated by sticks and [...]
As each person is unique, so is what is important to them, especially in regards to the environmental impact of the consumer goods they purchase. Consumers are seeking full transparency from beauty companies on their sourcing methods, production, ingredients, and overall sustainability practices. As 47% feel the most important in purchasing a product is that [...]
Connect with consumers on both a cost and eco-conscious level with Energy Consumption Products that allow for saving of energy are advantageous both environmentally and economically for yourself and your consumer, and as consumers are looking for ways to conserve the planet's resources and reducing energy waste, make this part of your story through our [...]
