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  Sustainability, convenience, efficacy and going beyond the basic functions of cleaning to provide extra caring for the hands, clothes and surfaces are key trends impacting consumer demand and new product development.
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Home > Trends > Color Cosmetics

Color Cosmetics

Leverage the Power of Asian-Inspired Beauty to Shape your Brand Today

Korean Beauty has grown 300% in the US over the last 2 years, with 63% of consumers being of Caucasian demographic. This number alone speaks for the power of Asian influences in the American market, which have driven trends and new product development in key applications such as BB creams, CC creams, face and [...]

Julia Hernandez2019-11-25T17:53:04-05:006th September 2018|

Ethnic Hair Care Market Trends and Formulation Solutions

Ethnic Hair Care Market from Azelis Americas Market Opportunity for Scalp Treatments and Lightweight Hair Oils Consistent with their high engagement in the haircare category, Black hair care users report above-average interest in many new products such as scalp treatments (69%), lightweight hair oils (63%) and hair fragrance (56%). Ethnic Hair Care Market : Solutions for Hair [...]

amanda.berg2019-11-25T17:53:04-05:001st August 2018|

Opportunity in the Beauty-Healthcare Cross-Category

The separation between cosmetic, skin and hair categories is dissipating as health and preventative measures are becoming top of mind for consumers. Daily protection from pollution, cosmetic touches in treatment products to heal skin ailments and provide complete abrasion coverage are some examples of preventive measures consumers look for. Some applications that address these claims include general purpose [...]

Paul Zayas2019-11-25T17:53:05-05:0025th January 2017|

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Color Cosmetics

Color Cosmetics

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Promoting Partnerships with the Communities who Provide our Natural Ingredients

Chill Generation

Maskne: The Impact of Constant Contact

Soak Up These Bath Time Trends

Don’t Sweat the AP/DEO Market

Helping Hand in Hygiene

Tap into What Sustainability Means for your Customers

The Environmental and Economical Appeal of Energy Consumption

High Waste is of High Concern to Consumers

What Water Conservation Actually Means to Consumers