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Home > Trends > Color Cosmetics

Color Cosmetics

The Psychology of Color and How to Apply

Color (noun) : a phenomenon of light (such as red, brown, pink, or gray) or visual perception that enables one to differentiate otherwise identical objects. (Merriam-Webster Dictionary) From the neon pink eyeshadow that we are intrigued to buy, to picking a vacation destination with bright blue waters, colors have a way of capturing our [...]

Amrit Kaur2022-11-21T16:49:31-05:0021st November 2022|

Dewing Color Right

Adding Color to a Dewy Skin Routine Line, is Stunningly Simple! As a base, try sticking with only a concealer or dewy compact. Look into this Radiance Cream for light coverage Beyond that: choose either contour, highlight, or blush. Only one! For lips, it's not gloss. It glows. Finish off with [...]

Amrit Kaur2022-06-30T23:58:46-04:0017th June 2022|

Charting Shade Offerings That Match All Skin Tones

The U.S. has diversified faster than what the Census Bureau had predicted by 2020, nearly 4 of every 10 Americans identify with a race or ethnic group other than white, with youth (those falling under adult age of 18 years) being the most diverse of the entire population. Add into this account that 33.8 [...]

Amrit Kaur2022-11-22T17:04:05-05:003rd March 2022|

Leverage the Power of Asian-Inspired Beauty to Shape your Brand Today

Korean Beauty has grown 300% in the US over the last 2 years, with 63% of consumers being of Caucasian demographic. This number alone speaks for the power of Asian influences in the American market, which have driven trends and new product development in key applications such as BB creams, CC creams, face and [...]

Julia Hernandez2019-11-25T17:53:04-05:006th September 2018|

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Color Cosmetics

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