Trends
As the book written on The Science of Communicating Science explains, SciComm is "a variety of practices that transmit scientific ideas, methods, knowledge and research to non-expert audiences in an accessible, understandable or useful way." And that is such a beautiful thing we in cosmetic chemistry get to share with our customer base. Consumers [...]
From a beautiful glass skin ("Chok Chok") look to lustrous eye makeup, Korean Beauty continues to be all the rage in the industry. It has impacted the way that we view our skincare and makeup routines & products. A beauty routine with multiple steps, the objective of K-Beauty (Korean Beauty) is to get radiant, [...]
Let's Face it. In the age of "to see or be seen" Social Media has people everywhere scrolling, zooming and scrutinizing every aspect of a picture perfect existence. The focus is shifting however to presenting an authentic self, and to accept the skin you are in. This movement is a key sentiment for Gen-Z, [...]
Inclusion feels like a simple principal, we are taught in fact at an early age, but somewhere along the line people tend to move from acceptance to indifference. With America’s ever-changing demographics and self-expression, the landscape of personal care is quickly changing and with greater reason more personal than ever. The discussion around Inclusionary beauty [...]
The US is known as a melting pot for very important and increasingly stronger reasons. People of mixed backgrounds and what has historically been known as minority groups, will soon become the majority of the population in the US. In fact, combined, ethnic groups already account for one-third of the population and the Census [...]
For those with thinner, less dense and straight strands the focus is on keeping the hair appearing healthy by reducing oil, preventing weigh-down, and reveal a luxurious shine. There is a strong focus on scalp health here as flaking or scalp issues are more easily seen on such shiny, dark, thin hair. Consider light [...]
There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry. What makes it more difficult to formulate and market to an ever-diversifying population [...]
Ethical practices are among the top concerns for today's beauty consumers. Show your support through: Socioeconomic Partnerships Just as in depleting the resources of the earth as a whole, we have come to realize that when we remove these ingredients from communities, we not only deplete the resources but often the economic opportunities of these [...]
We the People of the United States, in Order to form a more perfect Union, establish Justice, ensure domestic Tranquility… But, do we? tranquility noun: quality or state of being tranquil; calmness; peacefulness; quiet; serenity. Antonyms for calm: care, concern, perturbation, strain, stress, tenseness, tension Americans are among the most stressed-out [...]
Splish Splash – We think it’s time for a Bath Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest: Increased availability across all buying channels as brick and [...]
