Trends
Changing the way you formulate can aid in consumer concerns for the products their purchasing and their impact on: Waste Reduction Single-use packaging and excessive plastic use are making consumers rethink the products they buy, this applies to pretty much everything from bottled water, to household items, and of course beauty products. With this, consumers [...]
Water is Earths greatest and most essential resource, let us show you why people are paying attention to: Water Conservation 90% of US consumers believe it is important to take concrete steps to reduce environmental impact when it comes to reducing water usage. This comes two-fold. First in the household, and second by manufacturers. Creating [...]
One of the ways to add sustainability to your brand story is through: Natural Ingredient Sourcing Not only are consumers paying attention to what is safe for them to use, but also what is safe for the environment relative to mitigating depletion of resources. This is the reason for the increased importance of sustainable label [...]
Natural and Free-From are the Newer Oral Care Norms With consumers looking to make a shift towards more natural formulations that are effective and safe, the trend towards using botanical extracts in oral care in the US has risen to 46.9% up from only 23% in 2017. Additionally, all-natural claims have risen to 61.5% in [...]
We get what you are going through in your efforts to deliver UV protection, SPF boosting benefits, and a sensory profile that pleases your consumers, while complying with regulations in the face of imminent re-formulation demands. Today, you can find the answers you are looking for here. Let's get started! We can [...]
Dry Shampoos continue to crash the daily shampoo-and-repeat party. Dry shampoos' slow rise to fame is attributed to an adjustment in their marketing message. Starting in 2006, dry shampoos focused on ease of use and UV protection. Now they are positioned as time savers, styling aids and tout free-from claims. Don't expect this rise [...]
"Real Men Buy Flowers" Real Men Buy Flowers' has launched a disruptive flower webshop, which is said to "simplify the flower-buying process for men". It caters to men by using their language and creating a simpler, easy-to-use solution. It makes sense, after all 35% of flower buyers are men! Even before the pandemic, men were [...]
Microbead-Free Waters Act Law: Sustainable Exfoliants In 2016, the Microbead-Free Waters Act of 2015 was signed into US law. The act prohibits the manufacture and introduction to the market of rinse-off cosmetics containing plastic microbeads. The intention is to phase out the manufacture of such products by 1 July 2017 with sales stopped by 1 July [...]
Korean Beauty has grown 300% in the US over the last 2 years, with 63% of consumers being of Caucasian demographic. This number alone speaks for the power of Asian influences in the American market, which have driven trends and new product development in key applications such as BB creams, CC creams, face and [...]
