Trends
There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry. What makes it more difficult to formulate and market to an ever-diversifying population [...]
The global population is becoming increasingly more aware of the effect of greenhouse gases, and moreover the sources of these gases. In an overall stance to become more environmentally conscious through responsible consumption, consumers are looking at producers to improve what is available to them. As beauty products are mostly daily use, there is potential [...]
Ethical practices are among the top concerns for today's beauty consumers. Show your support through: Socioeconomic Partnerships Just as in depleting the resources of the earth as a whole, we have come to realize that when we remove these ingredients from communities, we not only deplete the resources but often the economic opportunities of these [...]
We the People of the United States, in Order to form a more perfect Union, establish Justice, ensure domestic Tranquility… But, do we? tranquility noun: quality or state of being tranquil; calmness; peacefulness; quiet; serenity. Antonyms for calm: care, concern, perturbation, strain, stress, tenseness, tension Americans are among the most stressed-out [...]
"Maskne": The irritation and acne caused by the friction and continuous wear of a face covering, such as a Mask. This single word has become a condition of the pandemic, and a breakout search term on Google since the beginning of May. No pun intended. People everywhere are looking for ways to not only treat, but also prevent the effects [...]
Splish Splash – We think it’s time for a Bath Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest: Increased availability across all buying channels as brick and [...]
There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating. US Deodorants are dominated by sticks and [...]
Emerging Trends During Covid Hand Sanitizers have long been the standard for easy protection on-the-go, but have hit a nationwide high in demand due to the COVID-19 outbreak. Purchases in the US have increased by 470% (the week ending 3/7/20, compared to the previous week). Google searches containing “Hand Sanitizer” and all variants, have become [...]
As each person is unique, so is what is important to them, especially in regards to the environmental impact of the consumer goods they purchase. Consumers are seeking full transparency from beauty companies on their sourcing methods, production, ingredients, and overall sustainability practices. As 47% feel the most important in purchasing a product is that [...]
Connect with consumers on both a cost and eco-conscious level with Energy Consumption Products that allow for saving of energy are advantageous both environmentally and economically for yourself and your consumer, and as consumers are looking for ways to conserve the planet's resources and reducing energy waste, make this part of your story through our [...]
