Anti-pollution claims for urbanized lifestyles continue to rise, but there’s still plenty of opportunity for product differentiation. Learn about:
- Market drivers
- 3 key pollution phenomenon & their effects
- Formulation systems for cleansing, protecting & repairing
- Multi-defense products
- Product concepts and inspiration
- Glenn’s top formulation solutions
According to Kline & Co. the multicultural beauty products market continues to outpace the growth of the overall cosmetics and toiletries market, posting a 3.7% increase in 2014. With more mainstream brands entering the multicultural market, the time to compete is here!. Learn about:
- Economic opportunity in multicultural beauty
- Top players
- Markt trends
- Managing hair textures
- Meeting consumer needs and wants with the right products
- The Co-Wash concept
- Glenn’s top formulation solutions
The Trend for Anti-Pollution Claims
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Glenn’s Top Anti-Pollution Ingredients
BIODYNES 03 – SACCHAROMYCES FERMENT LYSATE FILTRATE
- Environmental Pollution Protection
- Lipid Barrier Protection and Repair
- DNA Protection
- Skin Firming, Smoothing and Anti-Wrinkle
- Ozone Protection Factor
- Prevention of AGE Formation
Ceramide III & Ceramide IIIB – CERAMIDE NP
- Repairs and protects damaged hair (mechanical properties, liveliness, combability, shine)
- Human-skin identical molecule
TEGO® Turmerone – CURCUMA LONGA (TURMERIC) ROOT EXTRACT
- Decreases the wrinkle depth and is ideal for the improvement of skin radiance and evenness of skin tone.
- Induces endogenous cellular defense mechanisms against oxidative stress
Ethnic Hair Care Market Trends & Formulating Solutions
Glenn’s Top Ethnic Hair Care Ingredients
MONGONGO OIL – Schinziophyton Rautanenii Kernel Oil
- High in α-Eleostearic Acid (20-30%)
- Forms a cross-linked “varnish” on hair
- Emollient, regenerating and restructuring properties
- Extraordinary high content of vitamin E
- Delivers unparalleled shine to the hair
VARISOFT EQ-100 – Quaternium-98 (proposed)
- Cleansing Conditioner performance study available
- Efficient on curly hair types
- Excellent conditioning properties
- Delivers superior hair manageability, lubricity and softness
- 100% active esterquat (solvent-free), readily biodegradable, sustainable
TEGO® SULFOSUCCINATE DO 75 – Disodium Ethylhexyl Sulfosuccinate
- High Oil (up to 50%), high foaming system with impressive sensorial effect
- Hot and cold processable
- PEG- and Sulfate-free systems possible