Adding Color to a Dewy Skin Routine Line, is Stunningly Simple! As a base, try sticking with only a concealer or dewy compact. Look into this Radiance Cream for light coverage Beyond that: choose either contour, highlight, or blush. Only one! For lips, it's not gloss. It glows. Finish off with [...]
Have you Mist the #1 Mission in Skin Care? Moisturize! Moisturizers that fill in your skin with hydration rather than an occlusive cream that just sits on top are perceived as more beneficial. Watery products with humectants like hyaluronic acid and glycerin are great for adding moisture to the skin. Consider product development around multiple [...]
Let's Face it. In the age of "to see or be seen" Social Media has people everywhere scrolling, zooming and scrutinizing every aspect of a picture perfect existence. The focus is shifting however to presenting an authentic self, and to accept the skin you are in. This movement is a key sentiment for Gen-Z, [...]
Inclusion feels like a simple principal, we are taught in fact at an early age, but somewhere along the line people tend to move from acceptance to indifference. With America’s ever-changing demographics and self-expression, the landscape of personal care is quickly changing and with greater reason more personal than ever. The discussion around Inclusionary beauty [...]
The US is known as a melting pot for very important and increasingly stronger reasons. People of mixed backgrounds and what has historically been known as minority groups, will soon become the majority of the population in the US. In fact, combined, ethnic groups already account for one-third of the population and the Census [...]
The scalp like any part of the skin is subject to dryness, scaling, itching, acne, and irritation from heat, friction from combing, or product application. The scalp deserves its own tender loving care. Start with Making the Scalp happy! Reduce irritation with: Sphingony - a naturally occurring, skin-identical sphingolipid. It is produced by fermentation [...]
According to the Pew Research Center, the U.S. Asian population grew 72% between 2000 and 2015 (from 11.9 million to 20.4 million), the fastest growth rate of any major racial or ethnic group. The largest groups are of Chinese, Indian and Filipino origin. Often this statistic is usually thought of as the AAPI (Asian [...]
For those with thinner, less dense and straight strands the focus is on keeping the hair appearing healthy by reducing oil, preventing weigh-down, and reveal a luxurious shine. There is a strong focus on scalp health here as flaking or scalp issues are more easily seen on such shiny, dark, thin hair. Consider light [...]
There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry. What makes it more difficult to formulate and market to an ever-diversifying population [...]
The global population is becoming increasingly more aware of the effect of greenhouse gases, and moreover the sources of these gases. In an overall stance to become more environmentally conscious through responsible consumption, consumers are looking at producers to improve what is available to them. As beauty products are mostly daily use, there is potential [...]
