Innovation in the oral care market is growing, and we are seeing more diverse products flying off the shelves. Oral care concepts that blend with trending topics like multi-functionality, personalized, and on-the-go formulas are soaring up the sales charts and on social media searches. Forward-thinking brands that understand this movement are tapping into these opportunities [...]
Natural and Free-From are the Newer Oral Care Norms With consumers looking to make a shift towards more natural formulations that are effective and safe, the trend towards using botanical extracts in oral care in the US has risen to 46.9% up from only 23% in 2017. Additionally, all-natural claims have risen to 61.5% in [...]
We get what you are going through in your efforts to deliver UV protection, SPF boosting benefits, and a sensory profile that pleases your consumers, while complying with regulations in the face of imminent re-formulation demands. Today, you can find the answers you are looking for here. Let's get started! We can [...]
"Waterless Innovation at its Finest" The global dry shampoo market is winning from many positive factors. First and foremost dry shampoo has stimulated the interest of the thriving working-class community, globally, who are looking for hair products suitable for their hectic lifestyles. On-the-go beauty is a trending area that is growing by leaps and bounds. Simply [...]
"Red Carpet Worthy Ingredients" It is time to close out another fantastic year, and only natural that you may start seeing posts on the internet about “Best of” or “Top 10” lists. Hollywood will be awarding its top talent very soon, and the stars will be looking their best as they walk the famous [...]
Dry Shampoos continue to crash the daily shampoo-and-repeat party. Dry shampoos' slow rise to fame is attributed to an adjustment in their marketing message. Starting in 2006, dry shampoos focused on ease of use and UV protection. Now they are positioned as time savers, styling aids and tout free-from claims. Don't expect this rise [...]
"Real Men Buy Flowers" Real Men Buy Flowers' has launched a disruptive flower webshop, which is said to "simplify the flower-buying process for men". It caters to men by using their language and creating a simpler, easy-to-use solution. It makes sense, after all 35% of flower buyers are men! Even before the pandemic, men were [...]
As consumers seek-out innovative and proven products in counteracting premature aging and enhancing skin protection, we are pleased to feature these brilliant efforts in providing new ingredients for fulfilling the present day void in anti-blue light consumer products. It appears protection from UVA and UVB rays is no longer enough, as emerging research validates that blue light [...]
Microbead-Free Waters Act Law: Sustainable Exfoliants In 2016, the Microbead-Free Waters Act of 2015 was signed into US law. The act prohibits the manufacture and introduction to the market of rinse-off cosmetics containing plastic microbeads. The intention is to phase out the manufacture of such products by 1 July 2017 with sales stopped by 1 July [...]
Korean Beauty has grown 300% in the US over the last 2 years, with 63% of consumers being of Caucasian demographic. This number alone speaks for the power of Asian influences in the American market, which have driven trends and new product development in key applications such as BB creams, CC creams, face and [...]