Consumers are Driving a Breath of Fresh Air Into the Oral Care Market
Innovation in the oral care market is growing, and we are seeing more diverse products flying off the shelves. Oral care concepts that blend with trending topics like multi-functionality, personalized, and on-the-go formulas are soaring up the sales charts and on social media searches. Forward-thinking brands that understand this movement are tapping into these opportunities and creating new products that consumers are really “smiling” over.
This month in our Grow your Know, we explain better how we are equipped to guide you down these creative oral care paths so your next project can brighten your smile a bit more. We have the ingredients, formulas, tools, and experts you need to get started today!
To offer consumers oral care solutions with a pleasing taste, beauty brands can tap into “on-trend” foods and expand the use of flavors and ingredients. TEGO®️ Betain 810 and RHEANCE®️ One are the perfect options to deliver a non-bitter taste.
Some oral care solutions are expected by consumers to have either low foaming properties, such as mouthwashes, or higher foaming properties, like toothpaste, for instance. Both TEGO® Solve 90 and TEGO®@ PC 41 provide low-foaming features which are beneficial for mouthwashes.
The thorough understanding of controlling the characteristics of silica and how this influences dentifrice formulations have made ZEODENT® the leading brand for dental silica. ZEODENT® Dental Silica offers a broad and complete spectrum of different products used as cleaning agents and thickeners for efficient rheology control and customized cleaning efficiency. The ZEODENT® Dental Silica range enables a wide variety of dentifrice formulations, including opaque and transparent products, striped and dual-phase toothpaste as well as specialty formulas.
Evonik has developed SPHERILEX® 148 which is a spherical shaped synthetic amorphous silicon dioxide that can occlude dentin tubules as a significant amount of the particles is smaller than the tubules.