There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating. US Deodorants are dominated by sticks and [...]
"Waterless Innovation at its Finest" The global dry shampoo market is winning from many positive factors. First and foremost dry shampoo has stimulated the interest of the thriving working-class community, globally, who are looking for hair products suitable for their hectic lifestyles. On-the-go beauty is a trending area that is growing by leaps and bounds. Simply [...]
An Ocean Full of Possibilities with Glenn Beauty products with natural ingredients from "under the sea" are having a high tide of popularity these days. Ocean inspired formulations using the very best ingredients from our life-giving oceans, is our primary focus on this segment of Grow your Know. Consumers are "surfing" online for marine-inspired [...]
Splish Splash – We think it’s time for a Bath Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest: Increased availability across all buying channels as brick and [...]
According to the Pew Research Center, the U.S. Asian population grew 72% between 2000 and 2015 (from 11.9 million to 20.4 million), the fastest growth rate of any major racial or ethnic group. The largest groups are of Chinese, Indian and Filipino origin. Often this statistic is usually thought of as the AAPI (Asian [...]
