The way we communicate how we feel and who we choose, says a lot about ourselves. This kit was created around the playful way younger generations communicate while addressing that a beauty routine is all about how you feel. Using language and slang terms we touch upon the connection we have with what “is in” at the moment. Furthermore, by sharing with your closest confidants AKA your fam, we see how “getting in your feels” and the power of word of mouth determine if your brand is in the know or not.
Dig deeper into the textures and added-benefits we have included in each of these concepts to reach your target market, speak their language and become a got-to-get product.
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