Trends
A new consumer has arrived; ingredient-literate, sustainability-conscious, and demanding proof. The beauty industry is moving beyond the natural-versus-synthetic debate. The market signal is clear and more exacting than ever: consumers want proof, precision, and performance, and they expect brands to show their work. Something fundamental is shifting in personal care. The category [...]
As colder temperatures begin to set in across the climates, we know the skin is heavily impacted. Skin uses the moisture in the air to hydrate itself, amongst other internal measures, the problem arises as colder air has a lower capacity to hold moisture. This dryness leads to issues like cracking, itchiness, chapping, and redness. [...]
Adding Color to a Dewy Skin Routine Line, is Stunningly Simple! As a base, try sticking with only a concealer or dewy compact. Look into this Radiance Cream for light coverage Beyond that: choose either contour, highlight, or blush. Only one! For lips, it's not gloss. It glows. Finish off with [...]
Have you Mist the #1 Mission in Skin Care? Moisturize! Moisturizers that fill in your skin with hydration rather than an occlusive cream that just sits on top are perceived as more beneficial. Watery products with humectants like hyaluronic acid and glycerin are great for adding moisture to the skin. Consider product development around multiple [...]
"Maskne": The irritation and acne caused by the friction and continuous wear of a face covering, such as a Mask. This single word has become a condition of the pandemic, and a breakout search term on Google since the beginning of May. No pun intended. People everywhere are looking for ways to not only treat, but also prevent the effects [...]
"Red Carpet Worthy Ingredients" It is time to close out another fantastic year, and only natural that you may start seeing posts on the internet about “Best of” or “Top 10” lists. Hollywood will be awarding its top talent very soon, and the stars will be looking their best as they walk the famous [...]
