Natural and Free-From are the Newer Oral Care Norms With consumers looking to make a shift towards more natural formulations that are effective and safe, the trend towards using botanical extracts in oral care in the US has risen to 46.9% up from only 23% in 2017. Additionally, all-natural claims have risen to 61.5% in [...]
We the People of the United States, in Order to form a more perfect Union, establish Justice, ensure domestic Tranquility… But, do we? tranquility noun: quality or state of being tranquil; calmness; peacefulness; quiet; serenity. Antonyms for calm: care, concern, perturbation, strain, stress, tenseness, tension Americans are among the most stressed-out [...]
There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry. What makes it more difficult to formulate and market to an ever-diversifying population [...]
"Red Carpet Worthy Ingredients" It is time to close out another fantastic year, and only natural that you may start seeing posts on the internet about “Best of” or “Top 10” lists. Hollywood will be awarding its top talent very soon, and the stars will be looking their best as they walk the famous [...]
There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating. US Deodorants are dominated by sticks and [...]
"Waterless Innovation at its Finest" The global dry shampoo market is winning from many positive factors. First and foremost dry shampoo has stimulated the interest of the thriving working-class community, globally, who are looking for hair products suitable for their hectic lifestyles. On-the-go beauty is a trending area that is growing by leaps and bounds. Simply [...]
"Real Men Buy Flowers" Real Men Buy Flowers' has launched a disruptive flower webshop, which is said to "simplify the flower-buying process for men". It caters to men by using their language and creating a simpler, easy-to-use solution. It makes sense, after all 35% of flower buyers are men! Even before the pandemic, men were [...]
Korean Beauty has grown 300% in the US over the last 2 years, with 63% of consumers being of Caucasian demographic. This number alone speaks for the power of Asian influences in the American market, which have driven trends and new product development in key applications such as BB creams, CC creams, face and [...]
Splish Splash – We think it’s time for a Bath Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest: Increased availability across all buying channels as brick and [...]
