The Wellness Serum for Scalp Care presents a light texture, high spreadability and fast absorption: a unique sensory experience. The serum helps to rebalance the scalp as it contains Patauá Oil which is responsible for reducing desquamation and improving scalp health. Phase Ingredient INCI %w/w A Aqua up to 100% Panthenol 1.00 Allantoin 0.10 BERACLAY [...]
Clean Beauty has become a bit of a Buzzword, and rightfully so, as this term has become a breakout search query on Google since October 2019, and is expected to generate $25 billion dollars by 2025. But, the definition isn’t as squeaky clean as consumers would like it to be. So, what is it [...]
There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry. What makes it more difficult to formulate and market to an ever-diversifying population [...]
Adding Color to a Dewy Skin Routine Line, is Stunningly Simple! As a base, try sticking with only a concealer or dewy compact. Look into this Radiance Cream for light coverage Beyond that: choose either contour, highlight, or blush. Only one! For lips, it's not gloss. It glows. Finish off with [...]
The scalp like any part of the skin is subject to dryness, scaling, itching, acne, and irritation from heat, friction from combing, or product application. The scalp deserves its own tender loving care. Start with Making the Scalp happy! Reduce irritation with: Sphingony - a naturally occurring, skin-identical sphingolipid. It is produced by fermentation [...]
Splish Splash – We think it’s time for a Bath Although Bath & Shower is a mature market segment, bath products have seen a revival as a means to relieve stress and indulge in “me-time”. There are a few things attributing to this new interest: Increased availability across all buying channels as brick and [...]
Color (noun) : a phenomenon of light (such as red, brown, pink, or gray) or visual perception that enables one to differentiate otherwise identical objects. (Merriam-Webster Dictionary) From the neon pink eyeshadow that we are intrigued to buy, to picking a vacation destination with bright blue waters, colors have a way of capturing our [...]
