“Real Men Buy Flowers”

Real Men Buy Flowers’ has launched a disruptive  flower webshop, which is said to “simplify the flower-buying process for men”. It caters to men by using their language and creating a simpler, easy-to-use solution. It makes sense, after all 35% of flower buyers are men!

Even before the pandemic, men were taking a great interest in new personal care products and routines. With barbers and salons closed—men embraced letting their hair grow out or invested in products to groom hair at home. Both of these options required a little more room in their personal care budgets. 

The men’s personal care market is expected to reach $22.65 billion USD in revenue in 2021. 

In addition to hair, men’s skincare is on the rise, too. 

So, Let’s Formulate

Chinese Ancient Skin Healer: Biochemica^® Matcha Green Tea

INCI: Prunus Amygdalus Dulcis (Sweet Almond) Oil, Hydrogenated Vegetable Oil, Camellia Sinensis Leaf Powder

Loaded with epigallocatechin gallate (EGCg), Matcha’s anti-oxidant properties are over 65x stronger than the average fruit or vegetable, exhibiting some of the highest natural free radical scavenging activity. It also has a  high content of polyphenols and Xanthines (such as Caffeine and Theobromine), offering natural anti-inflammatory and  anti-irritancy benefits. Additionally, it helps protect against UV exposure from the sun, and shields the skin from premature aging due to the effects of city living.

Natural Anti-Pollution Day Cream for Men

Matcha Green Tea and Lime Butter Mineral SPF 50 Sunscreen

Butters and Oils from Hallstar are also highly recommended for men’s care formulations. Dive into the world of performance natural formulations!

Long-Lasting Moisturizing with Mattifying Effect: CORN PO4 PH“B“

INCI: Distarch Phosphate

Locks in moisture absorbed from the water phase of your formulation. When applied, this water is released over a long period, providing moisture to the skin throughout the day.

Moisturizing Cream for Men with CORN PO4 PH”B”

Reduced Hair Oiliness, Improved Scalp Health: EtHAIReal Peppermint

INCI: Mentha Piperita (Peppermint) Leaf Cell Extract

Men’s scalp and hair are usually oilier than women’s, because men’s scalp contains more hair follicles, and thus more sebaceous glands, producing more sebum. Focusing on the mechanisms at the origin of hyperseborrhea, EtHAIReal Peppermint operates at the heart of the sebaceous glands  by reducing the activity of the enzyme involved in the production of sebum-producing cells, 5 alpha-reductase. It also reduces the creation of free radicals and irritation in the hair bulb and the scalp. To do this, Naolys studied the effect of EtHAIReal Peppermint on the initial formation of free radicals (ROS) in the hair bulb, and also the formation of malhondialdehyde, a product of lipid peroxidation (oxidation of lipid membranes) in the scalp.

See studies

What’s on the Market?