Consumers are Driving a Breath of Fresh Air Into the Oral Care Market

Innovation in the oral care market is growing, and we are seeing more diverse products flying off the shelves. Oral care concepts that blend with trending topics like multi-functionality, personalized, and on-the-go formulas are soaring up the sales charts and on social media searches. Forward-thinking brands that understand this movement are tapping into these opportunities and creating new products that consumers are really “smiling” over.

This month in our Grow your Know, we explain better how we are equipped to guide you down these creative oral care paths so your next project can brighten your smile a bit more. We have the ingredients, formulas, tools, and experts you need to get started today!

Evonik: Making your Formulations Smile Brighter

Formulating for Taste

To offer consumers oral care solutions with a pleasing taste, beauty brands can tap into “on-trend” foods and expand the use of flavors and ingredients. TEGO®️ Betain 810 and RHEANCE®️ One are the perfect options to deliver a non-bitter taste.

RHEANCE® One

INCI Glycolipids

An extremely mild cleanser that is a non-irritant to the mucous membrane with effective solubilization of essential oils and flavors.

Sample & TDS

TEGO® Betain 810

INCI: Capryl/Capramidopropyl Betaine

Mild specialty surfactant. Especially suitable for mild cleansing formulations. Provides high foam volume and pleasant lather properties.

Sample & TDS

Formulating for Foaming

Some oral care solutions are expected by consumers to have either low foaming properties, such as mouthwashes, or higher foaming properties, like toothpaste, for instance. Both TEGO® Solve 90 and TEGO®@ PC 41 provide low-foaming features which are beneficial for mouthwashes.

TEGO® Solve 90

INCI: Polyglyceryl-6 Caprylate (and) Polyglyceryl-4 Caprate

The ingredient is an ultra-mild surfactant with low foaming qualities that are perfect oral care formulations.

Sample & TDS

TEGOSOFT® PC 41

INCI: Polyglyceryl-4 Caprate

A peg-free refatting agent especially suitable for the use in oral care solutions.

Sample & TDS

Evonik Silicas: ZEODENT® Dental Silica

The thorough understanding of controlling the characteristics of silica and how this influences dentifrice formulations have made ZEODENT® the leading brand for dental silica. ZEODENT® Dental Silica offers a broad and complete spectrum of different products used as cleaning agents and thickeners for efficient rheology control and customized cleaning efficiency. The ZEODENT® Dental Silica range enables a wide variety of dentifrice formulations, including opaque and transparent products, striped and dual-phase toothpaste as well as specialty formulas.

Formulations to get you started:

SPHERILEX® Dental Silica: High cleaning at low loading levels

SPHERILEX® 148

INCI: Hydrated Silica

Evonik has developed SPHERILEX® 148 which is a spherical shaped synthetic amorphous silicon dioxide that can occlude dentin tubules as a significant amount of the particles is smaller than the tubules.

Sample & TDS